One assistant owns the comparison and result. Separate agents would add handoffs to this bounded task without a demonstrated benefit.
- A ChatGPT account with Work available on the web. Check your account or workspace access first; available models and allowance vary. Use the default model available to you. Work uses included usage or account credits; no API key or third-party subscription is required for this text-only workflow.
- A browser and text you are allowed to share with the service. Remove unnecessary private details. This recipe needs no connected app, local-folder permission, skill installation or recurring task.
- One human owner who can check the sources and make decisions. One planning decision and up to four comparison questions; Permitted excerpts for two or three competitors, with original URLs, dates, source IDs, plans and versions when known; The segment being considered, existing accepted findings and known gaps.
- Maintain a simple shared document with a named owner and dated entries. Practitioners use focused competitor lists and sales notes, reserving deeper research for a specific decision. Websites and customer reports can both be biased; neither should automatically override the other.